SYED MAJID KHALIL, OBAID ULLAH, DR. SYED HAIDER KHALIL. The Effect of Customer Loyalty Programs on Customer Retention in Pakistan. jbt [Internet]. 2021 Nov. 7 [cited 2026 Apr. 1];4(2):211-25. Available from: https://www.jbt.org.pk/index.php/jbt/article/view/173