SHAHZAD KHAN, SAQIB SHAHZAD, NAUMAN HABIB, and GHAYYUR QADIR. “Drivers of Celebrity Endorsement and Its Effect on Consumer’s Buying Behavior: A Case Study of FMCGs in Peshawar”. Journal of Business & Tourism, vol. 2, no. 1, Nov. 2021, pp. 87-96, doi:10.34260/jbt.v2i1.31.