DR. SAIMA BATOOL; YASIR KHAN; MUHAMMAD TAHIR. The Effect of Total Quality Management on Service Quality in the Context of Services Based Small and Medium Enterprises of Pakistan. Journal of Business & Tourism, [S. l.], v. 2, n. 1, p. 165–176, 2021. DOI: 10.34260/jbt.v2i1.37. Disponível em: https://www.jbt.org.pk/index.php/jbt/article/view/37. Acesso em: 1 apr. 2026.