DR. P.S. BUVANESWARI; AISHWARYAA. Sustainable Marketing: Insights on Current and Future Research Directions-A Bibliometric Analysis. Journal of Business & Tourism, [S. l.], v. 10, n. 02, p. 1–21, 2025. DOI: 10.34260/jbt.v10i02.298. Disponível em: https://www.jbt.org.pk/index.php/jbt/article/view/298. Acesso em: 2 apr. 2026.