ASIA UMAR KHAN; DR. QADAR BAKHSH BALOCH; RABIA NASEER. The Sustainable Marketing Mix of Tourism and Visitors Fulfilment: An Empirical Evidence From Cultural Tourists To Pakistan. Journal of Business & Tourism, [S. l.], v. 6, n. 1, p. 123–145, 2021. DOI: 10.34260/jbt.v6i1.185. Disponível em: https://www.jbt.org.pk/index.php/jbt/article/view/185. Acesso em: 1 apr. 2026.