SYED MAJID KHALIL; OBAID ULLAH; DR. SYED HAIDER KHALIL. The Effect of Customer Loyalty Programs on Customer Retention in Pakistan. Journal of Business & Tourism, [S. l.], v. 4, n. 2, p. 211–225, 2021. DOI: 10.34260/jbt.v4i2.173. Disponível em: https://www.jbt.org.pk/index.php/jbt/article/view/173. Acesso em: 1 apr. 2026.