Asia Umar Khan, Dr. Qadar Bakhsh Baloch and Rabia Naseer 2021. The Sustainable Marketing Mix of Tourism and Visitors Fulfilment: An Empirical Evidence From Cultural Tourists To Pakistan. Journal of Business & Tourism. 6, 1 (Nov. 2021), 123–145. DOI:https://doi.org/10.34260/jbt.v6i1.185.